Golf has a lot of things going for it. Four hours outside. An excuse to travel. Gambling that you can frame as a sport. But somewhere along the way it also acquired a very good corner of the internet, and the women running it are the reason a lot of guys suddenly got interested in the game.

Here are the five you should know about.

1. Paige Spiranac

The original and still the standard. Paige Spiranac played college golf at San Diego State, turned professional, competed on the Symetra Tour, and then built one of the biggest personal brands in the history of golf — which is saying something when you consider that golf’s biggest brand is Tiger Woods. She has millions of followers across platforms, hosts the Playing A Round podcast, and has opinions on the game that are actually worth listening to.

She is also the first athlete to appear on the cover of Sports Illustrated Swimsuit, which did not hurt her following. She talks about the game constantly, breaks down equipment, covers major tournaments, and has done more to get non-golfers interested in golf than most marketing budgets could dream of. The account to follow if you follow one.

Follow Her Here

2. Grace Charis

Grace Charis built her following on TikTok and Instagram with a format that is remarkably simple: she goes to nice golf courses, plays well, and posts about it. No elaborate production, no complicated premise. Just golf, sunshine, and the California coast.

What makes her worth following beyond the obvious is that she can actually play. The swing holds up. She covers courses that make you want to book a trip. And she posts consistently enough that something new shows up in your feed before you’ve forgotten who she is. That’s harder than it sounds.

Follow Her Here

 

3. Lucy Robson

Lucy Robson is British, which immediately gives her a sensibility that is slightly different from the California-sunshine version of golf content. She grew up playing the game seriously, trained as a professional, and has been building her presence on social media while also covering the sport with genuine knowledge.

She does the travel content well — she has been to a lot of the courses people actually want to play and she talks about them in a way that’s useful rather than just decorative. Follow her if you want the golf content to have some actual information in it.

Follow Her Here

4. Karin Hart

 

Karin Hart is Swedish, was a competitive golfer, and has built a large following with content that leans into the aspirational side of the game — beautiful courses, good light, the kind of golf that makes you want to call in sick and find a tee time. She has worked with major golf brands and appears in campaigns that have exposed her to audiences well beyond the golf world.

What she does well is make the game look genuinely appealing to people who have never considered picking up a club. That’s not a small thing. Golf’s conversion problem has always been that it looks hard and expensive and not particularly fun from the outside. Her feed suggests otherwise.

Follow Her Here

5. Hailey Ostrom

 

Hailey Ostrom plays golf, dates a professional golfer (Patrick Cantlay, for the record), and posts content that crosses between lifestyle and the game in a way that works for both audiences. If you follow the Tour at all, you’ve probably already seen her. If you don’t follow the Tour, she’s still worth knowing about.

Her content has the advantage of proximity to the professional game without being a professional media account. It’s personal, it’s well-produced, and she navigates the golf-adjacent lifestyle space in a way that doesn’t feel forced. Also: she’s funny, which goes a long way.

Follow Her Here

Golf has a reputation for being slow and stuffy and built for people who retired twenty years ago. These five accounts are doing more to fix that perception than the PGA TOUR’s entire marketing department. Follow accordingly.

Want more golf content that doesn’t take itself too seriously?