Golf has a lot of things going for it. Four hours outside. An excuse to travel. Gambling that you can frame as a sport. But somewhere along the way it also acquired a very good corner of the internet, and the women running it are the reason a lot of guys suddenly got interested in the game.

Here are the five you should know about.

1. Paige Spiranac

The original and still the standard. Paige Spiranac played college golf at San Diego State, turned professional, competed on the Symetra Tour, and then built one of the biggest personal brands in the history of golf – which is saying something when you consider that golf’s biggest brand is Tiger Woods. She has millions of followers across platforms, now works for Skratch, and has opinions on the game that are actually worth listening to.

She is also the first golfer to appear on the cover of Sports Illustrated Swimsuit, which did not hurt her following. She talks about the game constantly, breaks down equipment, has a YouTube channel, and has done more to get non-golfers interested in golf than most marketing budgets could dream of. The account to follow if you follow one.

Follow Her Here

2. Grace Charis

Grace Charis built her following on TikTok and Instagram, and in just a few short years went from knowing very little about golf, to being one of the most followed golf accounts on the internet. She also launched her own golf brand – Dialed Golf.

What makes her worth following beyond the obvious is that she can actually play. The swing holds up. She covers courses that make you want to book a trip. And she posts consistently enough that something new shows up in your feed before you’ve forgotten who she is. That’s harder than it sounds.

Follow Her Here

 

3. Lucy Robson

Lucy Robson is British, which immediately gives her a sensibility that is slightly different from the California-sunshine version of golf content. She grew up playing the game seriously, trained as a professional, and has been building her presence on social media while also covering the sport with genuine knowledge.

She does the travel content well — she has been to a lot of the courses people actually want to play and she talks about them in a way that’s useful rather than just decorative. Follow her if you want the golf content to have some actual information in it.

Follow Her Here

4. Karin Hart

 

We will be honest – we have no idea if she’s good at golf or not. Karin Hart is funny though, and that’s always worth a follow. She’s based in Florida, which is the Mecca of golf, and she’s always playing with a bunch of other golf babes on her Instagram account.

Follow Her Here

5. Hailey Ostrom

Hailey Rae Ostrom can play. The Bend, Oregon native won four tournaments during her senior year at George Fox University and earned Division III All-American honors before pursuing professional golf in Arizona. Her résumé also includes competing on the Cactus Tour and an appearance on Golf Channel’s Shotmakers. Her official bio has the full backstory.

Online, Hailey mixes golf videos, course outfits, and glimpses of life away from the fairway. There’s plenty of personality, plenty of camera appeal, and a swing you’d happily steal. Her Instagram account, @haileyostrom, has roughly 877,000 followers, giving her a sizable audience for both the golf and everything around it.

Follow Her Here

Golf has a reputation for being slow and stuffy and built for people who retired twenty years ago. These five accounts are doing more to fix that perception than the PGA TOUR’s entire marketing department. Follow accordingly.

Want more golf content that doesn’t take itself too seriously?