On August 21st, 2026, the popular Youtube channel Good Good golf accidentally detonated a bomb that destroyed the entire world. While in pursuit of promoting their new driver collab with Callaway they decided to put their years of creating golf content at work by making a video advertisement. You can see the now deleted post (viewer descretion advised) here. Hopefully after watching that you’ve now had a few minutes to compose yourself.

The men and women who were outraged by this ad said it promoted violence against women, some even saying that they felt triggered by the ad. Sure you can’t tell someone how they should feel about anything. But obviously no one at Good Good Golf felt that that is what they were trying to do. They just wanted to make a humorous ad that felt like a horror movie. The woman who got shoved to the ground consented to it and believed in what they were trying to communicate, which wasn’t that if some chick touches your driver you’re allowed to respond like Sean Taylor in the 2006 pro bowl. Their biggest crime was just making an awful ad for a driver.

The Fall Out

• Both Callaway and Good Good issued statements apologizing and taking ownership of the ad
• Callaway removed all Good Good co-branded drivers and balls from it’s site
• Golf Galaxy (and parent Dick’s Sporting Goods) pulled Good Good merchandise from websites and reportedly ordered it removed from store shelves
• Golf Channel postponed the premier of Good Good’s rebooted reality show for the network.

Final Thoughts

The ad was dumb and unfunny and really didn’t promote the driver it was trying to sell, but it wasn’t the end of the world and no one walked away from watching it believing that it is okay to hit women. The reaction to it has been a bit over the top. Good Good will definitely take a hit but will probably be fine and this will all just be a bad dream for them.

Does putting a line on your golf ball help you make more putts?

Ask Brad Faxon.

According to Titleist, Faxon was one of the first Tour players to draw a line on his golf ball back in the day. The idea was simple: give yourself a clearer visual target, aim the ball more consistently, and start more putts on the line you actually picked.

“Titleist Brand Ambassador Brad Faxon is credited with being the first tour player to hand-draw a line on his golf ball. Brad marked a straight line on his Titleist to help him aim the ball, orient his putter face and body lines correctly and get his ball started on the correct line. This practice helped Brad to become one of, if not the best putter on the planet.”

Seems like it worked for him.

But what about the rest of us?

That’s where things get interesting. Some golfers swear a line on the ball instantly improves their aim. Others think it’s distracting, slow, or just another gimmick. Meanwhile, golf ball companies have gone all-in on alignment tech, from Callaway Triple Track to Titleist’s new AIM models to Wilson, Srixon, Vice, and more.

So, does the line actually help?

Here’s the five-minute version covering what golfers are arguing about on Reddit, X, YouTube, and at the range.

Callaway Triple Track Still Runs The Show

The OG.

Callaway’s Triple Track system is still the most recognizable alignment-ball setup in golf. You’ll find it on the Chrome Tour, Chrome Soft, ERC Soft, and newer 360° versions.

The appeal is obvious: instead of guessing whether your ball is aimed correctly, you get three bold lines designed to frame your target and help you square the putter face.

Golfers use it for more than putting, too. Plenty of players line it up on tee shots to help commit to a start line before pulling the trigger.

Why golfers like it:

• Easy to see behind the ball
• Helps with putter-face alignment
• Works on putts and tee shots
• Built into premium Callaway models

MyGolfSpy’s 2025 ball test and Today’s Golfer’s robot testing both reinforced the bigger point: alignment tech does not need to come with a meaningful performance penalty. If you like the visual, there’s not much downside.

Check out Callaway Triple Track here.

Titleist Finally Said, “Fine, We’ll Play”

For years, Titleist players had two choices: play a clean Pro V1 or grab a Sharpie and draw the line yourself.

That has changed.

Their full lineup is now available with factory Performance Alignment markings, including the newer Enhanced Alignment version.

It’s a more subtle look than Triple Track, but that’s exactly why a lot of Titleist players like it. You get the clean Pro V1 feel with just enough help when you’re standing over a six-footer.

Why golfers like it:

• Cleaner look than louder alignment balls
• No Sharpie or stencil needed
• Available on Pro V1 and Pro V1x
• Feels familiar for longtime Titleist players

Titleist held out for a while, but the message is clear now: alignment balls are no longer just a niche thing.

Explore Titleist Golf Balls Here

Everyone Else Is In The Mix

Callaway and Titleist get most of the attention, but they are not the only brands leaning into alignment.

Bridgestone Mindset: These balls have won on TOUR twice already in 2026.

Wilson Triad: The newer Triad models have picked up attention for combining alignment help with strong balance and performance. Golfalot and plenty of social media golfers have called it one of the surprise performers.

Srixon Q-Star: Srixon’s visual alignment options give golfers a bolder look without going full Triple Track.

Vice Tracer: Vice Tracer balls have become popular with golfers who want bright alignment markings that are easy to see over the ball.

In other words, you’re not stuck with one brand or one look anymore. Whether you want loud, subtle, colorful, or clean, there’s probably an alignment ball that fits your eye.

The Great Reddit And X Debate

This is where the line-on-the-ball conversation gets messy.

Some golfers say it immediately helps them aim better. They feel more confident, make a better stroke, and stop second-guessing whether the putter face is pointed where they think it is.

Others hate it.

They say it takes too long to line up, looks distracting at address, or makes them obsess over aim instead of speed. A few golfers try it for a round, get annoyed, and go right back to a plain white ball.

The split usually comes down to one thing: do you struggle with aim?

If you do, a line can help. If you already aim well and prefer a cleaner look, you may not notice much benefit.

Bottom line: if your start line is a problem, the line is worth trying. If your speed control is the real issue, no alignment marking is going to magically fix that.

So, Does A Line On Your Golf Ball Actually Help?

For a lot of golfers, yes.

Not because the line makes the ball roll better. Not because it turns a bad stroke into a good one. And definitely not because it guarantees you’re suddenly going to become Brad Faxon.

It helps because it gives your eyes a simple reference point.

When you line the ball up with your intended start line, you can step in, set the putter face, and make a stroke with a little more confidence. That matters, especially on short and mid-range putts where doubt can wreck you before the putter even moves.

The line can also expose a problem. If the ball looks aimed correctly from behind but wrong when you stand over it, that tells you something about your setup, eyes, posture, or perception.

That alone can be useful.

For Titleist this is a foregone conclusion.

The findings were undeniable. The results of the test showed that players were consistently up to 35% more precise in aligning their putts when they used an AIM product.