Golf Gear
Grip It & Rip It: The Most Popular Golf Grip Brands & Styles Crushing It in 2026 (According to the Whole Internet)
What’s the one piece of gear that touches your hands on every single shot? It’s your grips. Grips are not only an opportunity to find your feel, but also a chance to let your personal style pop. And right now in 2026 the golf world is obsessed with a few names that keep popping up everywhere from Golf Monthly’s “Best Grips” lists to Today’s Golfer roundups, MyGolfSpy roundtables, GolfWRX forums, and even the PGA Tour bags. We scrolled the entire internet so you don’t have to. Here is what we found.
Tour Velvet? Still the undisputed king. It’s the #1 grip on Tour, the rental-club staple, and basically the “if you don’t know what to get, start here” answer. Classic feel, great feedback, zero drama. But the real takeover artists are the MCC Plus4 and MCC Align hybrids. Rubber top + cord bottom = all-weather tackiness, and the Plus4’s slightly thicker lower hand is saving thousands of golfers from death-gripping their clubs. Align versions (especially the new Align Max) are everywhere because that raised ridge keeps your hands in the exact same spot every time. Everyone from Golf Monthly to Independent Golf Reviews is calling these the grips to beat in 2026.

If you play in rain, sweat like a sinner in church, or just want something that lasts forever, Lamkin Crossline (and the 360 version) is the answer. GolfWRX guys and Today’s Golfer both say it’s the durability champ, and the cord pattern bites into your hands just enough without tearing them up. Still racking up tour wins and still one of the best-value grips you can slap on a set.

SuperStroke Traxion and the new REVL stuff are blowing up, especially on putters, but their club grips are gaining fast for guys who want zero hand tension. Golf Pride’s own softies (CPX and CP2 Wrap) are stealing hearts too. Softest feel on the market, vibration dampening, and perfect for players who hate the “hard” feel of traditional rubber.
Winn Dri-Tac still owns the no-glove, wet-weather crowd.

If your grips are older than your driver, you’re leaving free yards and consistency on the table.
Regrip season is officially here, boys.
Hit your local shop, order online, or just tell your guy “give me the MCC Plus4 in midsize” and thank us later.
What grip are you switching to this year? Drop it in the comments, we read every single one.