On August 21st, 2026, the popular Youtube channel Good Good golf accidentally detonated a bomb that destroyed the entire world. While in pursuit of promoting their new driver collab with Callaway they decided to put their years of creating golf content at work by making a video advertisement. You can see the now deleted post (viewer descretion advised) here. Hopefully after watching that you’ve now had a few minutes to compose yourself.

The men and women who were outraged by this ad said it promoted violence against women, some even saying that they felt triggered by the ad. Sure you can’t tell someone how they should feel about anything. But obviously no one at Good Good Golf felt that that is what they were trying to do. They just wanted to make a humorous ad that felt like a horror movie. The woman who got shoved to the ground consented to it and believed in what they were trying to communicate, which wasn’t that if some chick touches your driver you’re allowed to respond like Sean Taylor in the 2006 pro bowl. Their biggest crime was just making an awful ad for a driver.

The Fall Out

• Both Callaway and Good Good issued statements apologizing and taking ownership of the ad
• Callaway removed all Good Good co-branded drivers and balls from it’s site
• Golf Galaxy (and parent Dick’s Sporting Goods) pulled Good Good merchandise from websites and reportedly ordered it removed from store shelves
• Golf Channel postponed the premier of Good Good’s rebooted reality show for the network.

Final Thoughts

The ad was dumb and unfunny and really didn’t promote the driver it was trying to sell, but it wasn’t the end of the world and no one walked away from watching it believing that it is okay to hit women. The reaction to it has been a bit over the top. Good Good will definitely take a hit but will probably be fine and this will all just be a bad dream for them.

 

Wyndham Clark played his first 36 holes at the BMW Championship without making a bogey, shooting 64 both days.

In the third round, he doubled the first hole—and then played the remaining 17 holes in 7-under to shoot 65.

He still almost blew it on Sunday.

How? By making three bogeys in his first 10 holes.

After all that good golf through the first three rounds, Clark watched his five-stroke lead disappear.

Poof. Gone.

And just like at the U.S. Open at Shinnecock, the crowd seemed pretty happy to see it happen. They were certainly favoring Rory McIlroy, who caught Clark midway through the final round.

Clark stepped onto the 16th tee tied with Rory. He hadn’t made a birdie all day, and the odds were against him—the 232-yard par-3 had yielded just five birdies all round.

Then he made his best swing and his best putting stroke of the day, rolling in a birdie to regain the lead.

He went on to birdie the 17th and 18th as well, ultimately winning by three strokes over Patrick Cantlay after McIlroy faltered with a bogey on the 17th.

The BMW Championship was Clark’s third victory of the season. He’s officially a lock for the Presidents Cup team—and firmly in the Player of the Year conversation.

Player of the Year?

Wyndham Clark has an argument.

He’s won three times this season, including a major championship.

Matt Fitzpatrick and Chris Gotterup have also won three times, but neither won a major.

Scottie Scheffler has the best statistical résumé and two victories, but he didn’t win a major this season.

So, what matters more: the best golf over the full season or three victories with a major?

What’s Next?

The TOUR Championship at East Lake.

TOUR Championship Odds

• Scottie Scheffler: +300
• Rory McIlroy: +850
• Ludvig Åberg: +1400
• Wyndham Clark: +1400
• Xander Schauffele: +1400
• Patrick Cantlay: +1600
• Sam Burns: +1600
• Tommy Fleetwood: +1600
• Cam Young: +1800
• Chris Gotterup: +1800
• Collin Morikawa: +1800
• Matt Fitzpatrick: +2000

The internet may have gotten a little ahead of itself on Jon Rahm.

Over the last few days, rumors have been flying that Rahm is preparing to leave LIV Golf and has already worked out some sort of deal to return to the PGA Tour.

The first part might eventually prove true.

The second part appears to be a much bigger stretch.

Golf Digest’s Joel Beall poured some cold water on the PGA Tour rumors yesterday:

“All Rahm smoke is coming from his camp. Tour already offered a reprieve and he (and DeChambeau and Smith) declined. Besides, Koepka wanted to return; Rahm + others asking only because LIV’s in trouble. Rolapp will not waste political capital re-extending immunity.”

Source

That’s a pretty important distinction.

Rahm Leaving LIV Is Not The Same As Rahm Returning To The PGA Tour

There appears to be legitimate uncertainty surrounding Rahm’s future with LIV.

Last week, Reuters cited a Telegraph report saying LIV officials were “almost resigned” to Rahm leaving after this season. The report also said the DP World Tour was increasingly confident Rahm would play more events there next year.

Naturally, that sparked speculation that a PGA Tour return was next.

But there’s a problem.

The PGA Tour already gave Rahm that opportunity.

When Brooks Koepka returned earlier this year, the Tour created a time-sensitive pathway that was also offered to Rahm, Bryson DeChambeau and Cameron Smith.

Koepka took it.

The other three did not.

According to Beall, PGA Tour CEO Brian Rolapp isn’t particularly interested in reopening that door now simply because LIV’s situation has become considerably less comfortable.

And you can understand why.

There’s a big difference between Koepka approaching the Tour because he wanted to come back and LIV players looking for an exit once the league starts running into trouble.

So, What Happens Now?

Rahm could still leave LIV.

He could play significantly more on the DP World Tour.

And, eventually, he could absolutely find his way back onto the PGA Tour.

But as of right now, there does not appear to be some secret handshake agreement sending Rahm back to the Tour.

For now, the most accurate version of the story is much less exciting:

Jon Rahm’s future with LIV Golf looks increasingly uncertain. His return to the PGA Tour does not appear to be a done deal.

In other words, there’s smoke.

Just probably not from the fire everyone thought.

For the third week in a row, an American under the age of 25 has won on the PGA TOUR.

Has that ever happened before?

It turns out that yes, it has—but only once.

Way back in 2017, Jordan Spieth, Xander Schauffele, Bryson DeChambeau, and Grayson Murray actually made it four weeks in a row.

Murray won the Barbasol Championship, which was played as an opposite-field event during The Open.

That group has gone on to collect seven major championships so far.

Maybe we should start sprinkling a few futures on Jackson Koivun, Michael Thorbjornsen, and Michael Brennan while we still can.

The Wyndham Championship

There must be something in the water at PGA TOUR U, because these kids are making birdies in bunches.

Yesterday, Michael Brennan made five birdies in a row on Nos. 4-8.

That stretch separated him from Beau Hossler, his closest pursuer, and combined with the 63 he shot on Saturday, it was enough to win him the tournament.

Brennan went on to birdie the 72nd hole and win by three strokes.

In the process, he vaulted himself inside the FedExCup top 50.

He was the only player to move into the top 50 from outside the bubble.

Jackson Koivun, who started the week at No. 70, remained there.

Brooks Koepka, Jason Day, and Keegan Bradley saw their seasons come to an end.

What’s Next?

The FedExCup Playoffs kick off this week with the FedEx St. Jude Championship at TPC Southwind.

FedEx St. Jude Championship Odds

• Scottie Scheffler: +450
• Rory McIlroy: +1200
• Xander Schauffele: +1800
• Sam Burns: +2000
• Tommy Fleetwood: +2000
• Cam Young: +2200
• Ludvig Åberg: +2200
• Matt Fitzpatrick: +2200
• Collin Morikawa: +2500
• Hideki Matsuyama: +2800
• Chris Gotterup: +3000
• Patrick Cantlay: +3000
• Viktor Hovland: +3000

Yesterday, Jackson Koivun won the 3M Open in dominant fashion at the ripe old age of 21.

In the process, he held off a Sunday charge from Scottie Scheffler, set the tournament scoring record at 25-under, and joined a very short list of the youngest winners in PGA TOUR history.

It was an incredible performance, and golf social media has been on fire talking about him.

A reminder that @DataGolf had Koivun ranked as their best amateur golfer since 2010 ahead of some massive, massive names.

Now a win by 3 shots in his 3rd pro start as a 21 year old.

And by 5 shots over everyone that isn’t the number one player in the world.

SHEESH. pic.twitter.com/f9rXI3fto1

— No Laying Up (@NoLayingUp) July 26, 2026

If you’re a casual golf fan, you’d be forgiven for thinking he’s already been anointed as the next “chosen one.”

The truth is, nobody knows.

Sports fans love fortune telling. We love believing we can spot greatness before everyone else. Sometimes we can.

If you watched Derrick Henry run over high school defenders, you knew he was going pro one day. LeBron James was on national television before he could legally buy a lottery ticket. Bryce Harper landed on the cover of Sports Illustrated at 16.

But there are plenty of times when fans and prognosticators get it wrong.

For every LeBron, there’s a Greg Oden. For every Bryce Harper, there’s a Todd Marinovich. For every can’t-miss prospect who becomes exactly what everyone expected, there are dozens who looked every bit as inevitable… until they weren’t.

Golf is no different.

Peter Uihlein was the No. 1 amateur in the world for longer than several eventual PGA TOUR winners. After winning the U.S. Amateur in 2010, many people thought he was the next great American star.

He’s never won on the PGA TOUR.

Matthew Wolff looked destined to become one of the game’s biggest names after winning on TOUR at 20 and finishing runner-up in both the U.S. Open and PGA Championship before turning 22.

Today, he’s trying to rebuild his career.

Even Jordan Spieth reminds us how dangerous expectations can be, to a certain degree.

Spieth won on the PGA TOUR at 19. By 23, he had already won three majors.

At the time, it felt almost impossible that he’d go through the next decade without adding another one.

Yet here we are.

Today is Spieth’s 33rd birthday, and those three majors are still the only ones on his résumé.

Golf has a funny way of humbling predictions. So, we won’t make any about Jackson Koivun.

Jackson Koivun might become the next Tiger Woods.

He might become the next Jordan Spieth.

He might become the next Peter Uihlein.

Or he might carve out an entirely different career that none of us could possibly predict today.

The only thing we know for sure is this:

Winning a PGA TOUR event at 21 while staring down Scottie Scheffler is ridiculously impressive.

What’s Next?

The Rocket Mortgage Classic, which has a loaded field this year.

Rocket Mortgage Classic Odds

• Cameron Young (+1000)
• Xander Schauffele (+1650)
• Chris Gotterup (+1800)
• Si Woo Kim (+1850)
• Wyndham Clark (+1850)
• Patrick Cantlay (+2150)
• Jackson Koivun (+2300)
• Russell Henley (+2400)
• Ben Griffin (+2800)
• J.J. Spaun (+3400)

Saucon Valley’s Old and Grace Courses will host the 2026 U.S. Junior Amateur, with players competing for the Tiger Woods Trophy beginning Monday with the first of two rounds of stroke play.

After 36 holes, the field will be cut to the low 64 players, who will advance to four days of match play. From there, it’s simple: survive and advance. Win or go home. The championship concludes with Saturday’s 36-hole final.

A Loaded Field

The field is absolutely stacked.

Among the biggest names are Charlie Woods, son of Tiger Woods, who enters his senior year of high school this fall, and Miles Russell, the 17-year-old Florida State commit who finished inside the top 40 at last month’s U.S. Open at Shinnecock Hills.

Woods is making his third consecutive U.S. Junior appearance, while Russell reached the quarterfinals a year ago.

You may remember that Charlie caddied for Russell when he earned his spot in the U.S. Open through final qualifying in Florida. Medalist that day, Giuseppe Puebla, will also make his U.S. Junior debut this week.

Defending champion Hamilton Coleman, who heads to Georgia next month, returns looking to defend his title. He’ll soon be roommates with 2025 U.S. Amateur champion Mason Howell in Athens.

Samar Sandhu arrives after caddying for his twin sister, Savera, in last week’s U.S. Girls’ Junior. Older brother Sihan, meanwhile, will tee it up on the PGA TOUR this week at the 3M Open.

Tyler Mawhinney, who won the 2025 U.S. Amateur Four-Ball alongside Will Hartman, joins Coleman as the only current USGA champions in the field.

Several local players are also worth watching, including Charlie Barrickman, who recently qualified for next month’s U.S. Amateur at Merion, and nearby Nazareth native Dane Mohap.

Why You Should Go

One of the best parts about the U.S. Junior is how spectator-friendly it is.

Admission is free. There are virtually no grandstands and very few ropes, allowing fans to walk alongside the players, listen to player-caddie conversations, and experience championship golf up close.

About Saucon Valley

Founded in 1920 during the heyday of Bethlehem Steel, Saucon Valley Country Club has grown into one of America’s finest golf clubs.

Charles Schwab and Eugene Grace envisioned the club as a recreational outlet for Bethlehem Steel employees and local business leaders, and legendary architect Herbert Strong was selected to design the original Old Course.

The Old Course is a demanding par 71 measuring 7,082 yards. Its doglegs, subtle greens, and the ever-present Saucon Creek create a stern but rewarding championship test.

The course has previously hosted eight USGA championships, including:

• 1951 U.S. Amateur
• 1983 U.S. Junior Amateur
• 1987 U.S. Senior Amateur
• 1992 U.S. Senior Open
• 2000 U.S. Senior Open
• 2009 U.S. Women’s Open
• 2014 U.S. Mid-Amateur
• 2022 U.S. Senior Open

The Grace Course, a par 70 measuring 6,954 yards, will make its USGA championship debut this week. Named after longtime Bethlehem Steel president Eugene Grace, the course was designed by William and David Gordon and opened in 1957.

Beyond its three championship courses, Saucon Valley also features a six-hole short course, tennis and squash facilities, pickleball courts, a fitness center, four swimming pools, fly fishing, and a full kids’ club.

The USGA has already committed to bringing several future championships back to Saucon Valley, including:

• 2032 U.S. Senior Open
• 2038 U.S. Women’s Amateur
• 2042 U.S. Senior Open
• 2051 U.S. Amateur

How to Watch

GolfChannel.com will stream quarterfinal highlights and semifinal matches from 4:00–6:00 p.m. ET on Friday.

Golf Channel will air the same coverage from 8:00–10:00 p.m. ET Friday.

The final 18 holes of Saturday’s 36-hole championship match will air live on Golf Channel from 3:00–5:00 p.m. ET.

For more information, visit:
https://championships.usga.org/usjunioramateur

Well, that Open Championship had a little bit of everything, huh?

Rules snafus, drama, disparaging commentary, and most importantly – great golf.

Overall, it was quite an enjoyable watch for the 154th edition of The Open.

First, let’s start with Ryan Fox.

His performance over the weekend was stellar. In fact, his final two rounds (62-68) matched the lowest 36-hole score in Open Championship history.

The 62 that got him into contention on Saturday was a lot of fun to watch, but the round he played on Sunday was nothing short of gutsy and championship-worthy.

Yes, his putter was awesome. Yes, his iron play was crisp. But it was the way he accepted the bad breaks and kept grinding that stood out most.

He made bogeys on the 9th and 11th holes, then caught a brutal bunker lie on the 15th, where he had to chip backward just to get out. He still managed to get up-and-down from there to save bogey.

He immediately answered with a birdie on 16, then narrowly missed another on 17 that would’ve given him the outright lead.

Standing on the 18th tee – a hole that had yielded just five birdies all day – he told his caddie he was going to play for keeps.

He mashed a drive down the right-center of the fairway, leaving himself 176 yards. He stuffed the approach to 11 feet.

He had found himself in the dream scenario every kid who’s ever picked up a club, bat, or ball has imagined.

“A putt to win The Open.”

“A catch to win the Super Bowl.”

“Bottom of the ninth. Bases loaded. Two strikes. Two outs.”

We’ve all played those moments out in our heads. Ryan Fox got to live one.

“To cap it off with a putt – everyone practices on the green, I guess, you’ve got a putt to win a major championship, to win The Open. It’s not like that in real life. It’s not a very comfortable feeling. It’s certainly very enjoyable when you see it go in.”

And it’s those moments – watching someone realize the dream they’ve had since childhood – that make sports so special.

What About Everybody Else?

A lot of names flashed across the leaderboard before eventually hitting a snag: Scottie Scheffler, Sam Burns, Si Woo Kim, and Tommy Fleetwood among them.

They all played great golf and helped create the drama that made this such a memorable championship.

Of the chasing pack, Cameron Young impressed the most.

Young started the day tied for 20th and charged all the way to 10-under before a tough bogey on the final hole dropped him back to 9-under. He became the clubhouse leader and then had to wait more than two hours before Ryan Fox finally closed the door.

It’s been a terrific season for Cam Young. He has all the talent needed to win major championships, but that doesn’t make this one sting any less.

What’s Next?

The PGA TOUR heads to TPC Twin Cities in Blaine, Minnesota, for the 3M Open.

3M Open Odds

• Scottie Scheffler (+270)
• Kurt Kitayama (+1900)
• Maverick McNealy (+2100)
• Hideki Matsuyama (+2500)
• Keith Mitchell (+2500)
• Jake Knapp (+2700)
• Jackson Koivun (+2800)
• Tom Kim (+3000)
• Pierceson Coody (+3600)
• Jackson Suber (+3800)
• Gary Woodland (+4100)

Golf fans are starting to get a little too comfortable.

That’s the nicest way to put it.

The R&A is rolling out a new fan code of conduct at Royal Birkdale called The Open Commitment, and the message is pretty simple: act like an idiot, and you might get thrown out. Serious or repeated breaches can lead to removal from the grounds without a refund.

Good.

This probably should not need to be a news story. Golf fans should not need a formal reminder to avoid yelling at players, acting like their $12 three-leg parlay makes them part of the broadcast, or trying to turn every tee shot into their personal TikTok audition.

But here we are.

The R&A says fans should remain quiet during shots, avoid inappropriate comments, celebrate in a fair way, keep phones silent, avoid video recording during play, and enjoy alcohol responsibly. Alcohol is also not allowed in grandstands.

Again, none of this is exactly revolutionary.

This is basically: watch golf like a normal person.

But the fact that The Open feels the need to make this formal says a lot about where golf crowds are headed. The sport has spent the last few years trying to get younger, louder, more social, more viral, and more accessible. A lot of that is good. Golf needed some life.

The problem is that “more energy” and “more idiots” often arrive in the same Uber.

The Guardian reported that R&A staff, marshals, and officials will be monitoring the expected 300,000 fans at Royal Birkdale, and Mark Darbon said the R&A will ask people to leave rather than adopt Nick Faldo’s idea of massive fines for abusive spectators.

That feels like the right line.

You don’t need to turn The Open into a courtroom. You just need to make it clear that buying a ticket does not give you the right to be a clown six beers deep because someone missed a putt that ruined your bet.

And that’s really the bigger issue here.

Golf is now fully tied to gambling, social media, and main-character fan behavior. That combination is not going away. If anything, it’s going to get worse unless tournaments are willing to enforce standards.

The Open is doing that.

It does not mean fans can’t have fun. It does not mean everyone needs to sit there in total silence like they’re watching a piano recital. It just means there’s a difference between energy and abuse.

Golf should be loud in the right moments. It should be fun. It should have personality.

But if the choice is between protecting the atmosphere of one of the best championships in sports or letting some guy named Kyle scream at Tommy Fleetwood because his top-20 bet is dying, I think we can all live without Kyle.

The final men’s major of the year starts this week.

It is July.

That feels insane, because it is insane.

Rory McIlroy said this week that he’d like to see golf’s major championship season stretched out beyond its current four-month sprint. The calendar got squeezed when the PGA Championship moved from August to May, and now the sport basically crams its four biggest events into one giant blur from April through July.

From a player perspective, you can see the benefit. If you find something, you can ride it. Get hot at the Masters, carry it into the PGA, survive the U.S. Open, and show up at The Open still feeling like you’re in rhythm.

For the rest of us, it’s a little different.

Golf spends all winter trying to convince casual fans that the season has started. Then the Masters shows up, everyone remembers golf exists, and we get the best stretch of the entire year. Augusta. PGA. U.S. Open. The Open.

Four months of actual juice.

And then the Claret Jug gets handed out before August, and the sport basically asks everyone to stay emotionally invested through FedExCup math, Ryder Cup speculation, and whatever LIV headline is making everyone tired that week.

This is where Rory is right.

Golf’s biggest problem is not that it lacks good events. It’s that the events people care about most are packed too tightly together. The majors should feel like tentpoles. Right now, they feel like a bender.

The Guardian reported that Rory is not alone here, either. Scottie Scheffler has also acknowledged the season feels condensed, and Jon Rahm has pushed the idea even further, suggesting golf should think bigger globally with a major in places like Australia, Asia, or another part of Europe.

That is probably a much harder conversation, because the majors are run by different organizations, with different histories, different priorities, and different television deals. Nobody is just moving the Masters because we all think September needs a little more golf.

But the broader point is still obvious.

The current setup does not serve the fan as well as it could.

Give us the Masters in April. Give us the U.S. Open in June. Give us The Open later in July, and move the PGA back to August. Let the season breathe a little bit. Let every major have its own runway.

Because right now, the best part of the golf calendar is over before most of America has even gone on summer vacation.

That’s bad business. It’s bad momentum. And most importantly, it gives all of us way too much time to start pretending we understand the FedExCup standings or even care about them.