On August 21st, 2026, the popular Youtube channel Good Good golf accidentally detonated a bomb that destroyed the entire world. While in pursuit of promoting their new driver collab with Callaway they decided to put their years of creating golf content at work by making a video advertisement. You can see the now deleted post (viewer descretion advised) here. Hopefully after watching that you’ve now had a few minutes to compose yourself.

The men and women who were outraged by this ad said it promoted violence against women, some even saying that they felt triggered by the ad. Sure you can’t tell someone how they should feel about anything. But obviously no one at Good Good Golf felt that that is what they were trying to do. They just wanted to make a humorous ad that felt like a horror movie. The woman who got shoved to the ground consented to it and believed in what they were trying to communicate, which wasn’t that if some chick touches your driver you’re allowed to respond like Sean Taylor in the 2006 pro bowl. Their biggest crime was just making an awful ad for a driver.

The Fall Out

  • Both Callaway and Good Good issued statements apologizing and taking ownership of the ad
  • Callaway removed all Good Good co-branded drivers and balls from it’s site
  • Golf Galaxy (and parent Dick’s Sporting Goods) pulled Good Good merchandise from websites and reportedly ordered it removed from store shelves
  • Golf Channel postponed the premier of Good Good’s rebooted reality show for the network.

Final Thoughts

The ad was dumb and unfunny and really didn’t promote the driver it was trying to sell, but it wasn’t the end of the world and no one walked away from watching it believing that it is okay to hit women. The reaction to it has been a bit over the top. Good Good will definitely take a hit but will probably be fine and this will all just be a bad dream for them.

 

A mix of comeback math, golf-boom growing pains, a long-overdue first at St Andrews, a public course getting dragged into White House demolition drama, and YouTube golf continuing its march into the mainstream.

→ Bryson’s PGA Tour Comeback Might Not Be That Complicated
Bryson DeChambeau says a potential return to the PGA Tour might come down less to executives and more to whether the players actually want him back. He also raised questions about how much freedom he’d have to keep creating content around tournaments, which is kind of the whole Bryson machine now. The funny part? The Tour says players can already post during practice rounds and pro-am days, so the biggest hurdle might not be the rules. It might just be the room. (Skratch Golf)

→ Golf Got Too Popular and Now Kids Can’t Get Tee Times
The golf boom has been great for courses, brands, and anyone selling $12 beers at the turn. But there’s a problem nobody loves talking about: junior golfers are getting squeezed. Tee sheets are packed, access is tighter, and the kids who are supposed to be the future of the game are sometimes stuck indoors hitting into simulators instead of actually playing. Great problem for the industry. Not so great if you’re 13 and just want to get on the course. (GolfDigest.com)

→ It Only Took The R&A 272 Years
The Royal and Ancient Golf Club of St Andrews named Claire Dowling as the first woman captain in its 272-year history. That’s a big deal, even if the timeline makes you do a double take. The club only opened membership to women in 2014, and now Dowling will take over as captain in September. Progress is progress — even when it shows up a few centuries late. (The Guardian)

→ White House Rubble Got Dumped On A Golf Course. Now There’s Toxic Metal Drama
Debris from the White House East Wing demolition was dumped at East Potomac Golf Links, the same public D.C. course already caught up in renovation controversy. According to Fortune, a National Park Service report found the soil tested positive for lead, chromium, and other toxic metals, while the Department of the Interior says the project passed legal safety standards. Either way, “public golf course becomes dumping ground for White House rubble” is not exactly the feel-good muni story of the year. (Fortune)

→ YouTube Golf Just Got Called Up To The Big Leagues
Grant Horvat and the Bryan Bros are joining Wasserman’s newly rebranded agency, The Team, after it acquired Provisions Golf. Translation: YouTube golf is not some side corner of the sport anymore. These guys are getting folded into the same kind of machine that represents major athletes, runs events, and knows how to turn attention into money. The line between “golf influencer” and “golf business” is basically gone. (frontofficesports.com)